CREME OF NATURE ACAI BERRY & KERATIN STRENGTHENING SHAMPOO 12 oz Creme of Nature® Strengthening Shampoo with Acai Berry & Keratin, infused with Certified Natural Acai Berries plus Keratin, gently cleanses and helps aid in repair to strengthen and smooth dry or damaged hair. PRODUCT BENEFITS - Strengthening formula to revitalize dry or damaged hair - Helps repair and prevent against future damage while gently cleansing hair - Infused with Certified Natural Acai Berries to help prevent damage DIRECTIONS Wet hair. Apply shampoo and work into lather. Rinse thoroughly. Repeat. Next, condition with Creme of Nature® Certified Natural Acai Berry & Keratin Strengthening Hair Masque. STYLING TIP Separate and shampoo your hair in sections. This ensures that you are cleansing and tending to every strand while also helping with the de-tangling process.