DESCRIPTION:
Joico Color Intensity Eraser allows for quick and easy color removal while keeping the hair healthy. In 30 minutes or less, this keratin-enriched formula lifts direct dyes and ready for a new color application.

FEATURES:
-Easy one-step direct dye removal in 30 minutes or less
-Creamy texture that stays put through processing
-Keratin-enriched formula to nourish the hair cuticule.
-Protects the integrity of the hair for healthy results

HOW TO USE:
--Mix one full packette of powder with 3 oz of 20 vOL (6%) Veroxide or Lumishine Developper.
-Using a color brush, apply only to prelightened hair that has been treated with direct dyes or semi-permanent haircolor.
-Process for up to 30 minutes at room temperature.
-Check every 5 minutes until desired result is achieved.
-Thoroughly rinse, shampoo and condition.